Preliminary note: This blog post is part of the course “Trends in Media”. The students were supposed to research a specific trend and build a use case for a publishing house. The results of their…
Preliminary note: This blog post is part of the course “Trends in Media”. The students were supposed to research a specific trend and build a use case for a publishing house. The results of their…
Preliminary note: This blog post is part of the course “Trends in Media”. The students were supposed to research a specific trend and build a use case for a publishing house. The results of their…
In the last couple of years, sale numbers for publishing houses have decreased. Publishing houses are being confronted by many new challenges because of new types of media consumers are using nowadays. Decreasing sales have…
The change of technology has left a mark on the 21st century. New and handy inventions appear and there is not a day that goes by that people are not fascinated about new technological creations….
In today’s fast and busy world companies are trying to make up new kinds of marketing tactics. One very useful and effective marketing strategy is viral marketing. It is a marketing technique which spreads a…
Within only a few decades after the internet became available for public the whole coexistence mechanisms in the global community have been constantly undergoing dramatical transformations. The extreme dependence on web services in the day-to-day…
1. What is Facebook live? “Broadcast to the largest audience in the world with the camera in your pocket.” Facebook Live is a Facebook feature that allows all users to film themselves in…
When people watched Sci-Fi or Fantasy movies in the past, they dreamed about the opportunity to be a part of these worlds. Meanwhile these dreams can become true. All the fantastic ideas from these movies…
Definiton Influencer marketing is a form of marketing. A third person advertises products for a brand or an enterprise. Influencer marketing is based on cooperations and Influencers can reach certain target groups better. It’s the…
