Concept

About the Concept

We would like to introduce you to the Concept Team. The wonderful people in the picture put together several components from the proposed concept ideas to create our final concept. They made sure that we don’t just have a booklet, but a book that tells an emotional story and also reflects the naturalness, femininity and authenticity of Miriam Herzog’s fashion. However, they not only work on the design, but also take care of the textual components in the lookbook. Thanks to this team, we have a product that not only contains beautiful fashion, but also communicates beautiful feelings.