Project

„Watching the idea of the brand Rispetto growing and developing in the minds of these young people, inspires me with new perspectives.“

–Miriam Herzog

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About the Project

YOUNIQUE is the culmination of a project developed in the study course “Campaign Management”, offered at the University of Media (HdM) in Stuttgart. We are a group of students from many different courses and countries, who teamed up to create a printed fashion lookbook. During the project we gained experience, worked with new people and found out what it takes to create a real life campaign.

What is involved in creating a campaign from beginning to end? First of all, we started with a concept and the overall costing of the project. We continued the planning of the photoshoot, post-production and printing right up to creating a website, social media presence and a final event at the university’s Media Night. Under the guidance of Prof. Dr. Dipl.-Ing. Volker Jansen, Sebastian Paul and in cooperation with the photographer Wolf-Peter Steinheisser, the designer Miriam Herzog and the author Andrew Weale, everything came together. In the end we’re all able to say: hard work pays off!


Team

Get in touch with all the beautiful people that are part of the project! Click on the photos to get more information about the individual teams.


Programs

Younique stands for diversity. Our Team consists of students from five different bachelor degree programs:

Media Publishing

Media Management

Print Media Technologies

Cross Media Public Relations

Advertising and Marketing Communication